Businesses take on a big part in influencing sustainability. As more and more people become educated on sustainability, businesses are beginning to use sustainability to market their products and services. However, are these businesses really enforcing their sustainable practices? I envision a world where people do not focus on just the surface marketing strategies of businesses, but learn how to research about the fundamentals of their business practices and not fall for marketing strategies that only advertise positive incentives. I want to make sure the people are getting the information they need and governments enforce transparency on business practices.
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I totally agree with the fact that so much of what businesses say about sustainability is surface level marketing. I really wish there could be more transparency on what businesses really are sustainable vs which ones are just looking to make an extra profit.
Hi Eunee, I love your conciseness, I agree that sustainability has become more of a marketing tool over time, we should spread awareness to inform more people of this! Great job!
I agree with a lot of the points you made and that we should as consumers be aware of the marketing strategies out there.