I envision a close future where we applaud sustainability efforts by large businesses, rather than crucify imperfection. It is important for us to value efforts and improvements, even if the company is still far from ideal goals.
The way for us to value them is to do our research when companies are being attacked for not being as sustainable as they claim to be. Another way for to achieve this vision is to provide government subsidies to companies that are taking steps towards reaching goals. There can be issues with this and ways to cheat, but I think over time, this might be a good way to align shareholders’ and companies’ interests with the environment (at least to an extent). We can also try to shift our consumption to sustainable companies or boycott products that are overtly unsustainable. There are limits to this, as well, especially when there aren’t alternatives or the options aren’t affordable. Increasing knowledge on alternatives via community events could also help reduce the complexity and make consumer decision making easier. We could also have an app where people enter what they want to buy and the app provides them with alternatives from less-problematic companies that are still affordable close to them. This would, again, help consumers make decisions without needing to go down a rabbit hole of researching information. I did this with soaps once, and eventually just didn’t end up making any changes, because I was so overwhelmed and confused.
Ultimately, it would be nice if environmental considerations became a bigger deciding factor for large businesses, but where there is greed, the vulnerable (including the environment) will be taken advantage of. I hope this isn’t the case one day, but until then, encouraging sustainability via our consumption and spreading awareness can be quite impactful.
What a thoughtful post, and great idea about the app!
That would be such a useful app! I definitely think that it is way too confusing to know what you are actually buying and hopefully one day we won't feel the need for so much research into our everyday products!
I agree with the inteventions you mentioned, I like the idea of increasing the knowledge of the consumers and how they may support some actions unintentionally.
Hey Vani, I completely agree with your idea on increasing knowledge for consumers, which can allow them to make the right choices so we can boycott these companies that are not sustainable.
Hi Vani, I totally agree that there are limited actions that businesses can do, but there is still not enough action taken! Great post~